Bord na Móna acquired White Moss Horticulture Limited, which sells compost using recycled green waste and supply's retailers with their white-label compost. Creative 23 was tasked with refreshing their brand packaging as well as providing concepts and finished artwork for their white label customers including Morrisons Supermarkets.
The challenge was to take Richmoor – an existing brand and provide some differentiation for Morrisons whilst at the same time keeping within brand guidelines. We achieved this by staying true to the Richmoor look and style but modifying the background for Morrisons.
Bord na Móna were so happy with the results that Creative 23 were subsequently engaged to produce new designs for the Richmoor packaging itself.