Robinson's Farm Shop based in Northowram, Halifax asked us to refresh their current brand while promoting the name of the Farm through the new branding. Their main speciality is rearing Aberdeen Angus Beef. They were also launching a Kitchen and Coffee shop which had to connect with the new branding. Their new look was introduced throughout the farm shop POS and packaging.
Established in 2008, Robinson’s knew they needed to move the brand along and wanted something new and fresh but like many businesses they also struggled letting go of the old logo. As always, we handled the design process and subsequent transition to the new branding sympathetically to ensure it was readily adopted.
It was a challenge getting everything updated to the new brand, including all the menus for their newly opened café but of course we were up for the challenge!
We completed the look by designing all the packaging on their range of white label products and making sure all of the signage was updated and replaced.