Sweet Pink supply a range of products based on Cannabis Oil (CBD), this is a subject very close to Tannine, the founder’s heart. Tannine’s daughter Indie-Rose has a rare illness and the only thing that gave her any respite was cannabis oil. Unfortunately, the oil was only available in Holland which prompted Tannine to embark on a protracted legal process to get the product licensed for use in the UK.
After eventually succeeding in her battle to legalise the use of CBD for medicinal purposes Tannine wanted to share the positive benefits of the products, which are organic, vegan and contain no chemicals, with other people in need and Sweet Pink was born.
There are a number of products in the range and Creative 23 produced all of the packaging and branding. The style needed to be organic looking, clean and have the cannabis leaf worked into the logo sympathetically. We really wanted to capture Tannine and Indie’s personalities in the brand and make them stand out from everyone else in the industry.
The brand and what it stands for is incredibly important to Tannine and important to Creative 23 too and we are proud to have created some striking designs which do the brand justice.